Through our specialised staff, who have many years of research expertise in the cosmetics industry, you are always well advised. Driven by an innovative research mindset, we develop our formulas according to the specifications of the "Öko-Test" and "Stiftung Warentest". We also carry out extensive user, stability and storage tests, as well as proof of efficacy, declaration tests and safety assessments, both internally and in close cooperation with independent testing institutes and laboratories. Our in-house master hairdresser test salon also allows us to application-test hair care, hair styling and hair colouring products.
Furthermore, our commitment to research is reflected in our first-class innovation management and our involvement in essential basic research. This also includes close cooperation with external partners and participation in scientific committees